Privacy Policy for East Lumenz Apps

Effective Date: 10/01/2025
Developer: East Lumenz

East Lumenz (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we handle information across all of our mobile applications (“Apps”), including Wild Steps and future apps we develop and publish.

1. Information We Collect

Across our apps, we strive to collect as little data as possible:

  • No personal information: We do not collect your name, email, phone number, or create user accounts.

  • Device permissions: Some apps may request specific permissions (such as activity recognition, notifications, or location) depending on the core functionality of the app.

  • App-specific data: Details are provided in the sections below for each app.

2. How We Use Information

  • Information collected through permissions (such as step counts or notifications) is used only to provide app features and gameplay.

  • We do not sell your information.

  • Some apps may display ads through third-party providers like Google AdMob, which may collect data to serve personalized or non-personalized ads.

3. Third-Party Services

Some of our apps use third-party services that may collect information:

  • Google AdMob (ads): https://policies.google.com/privacy

  • Additional services (if used in future apps) will be listed in their specific sections.

4. Data Storage & Retention

  • Most app data (such as gameplay progress, step counts, or unlocked items) is stored locally on your device.

  • Data is retained only as long as the app is installed.

  • If you delete the app, all associated data is deleted.

5. Children’s Privacy

Our apps are designed for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children.

6. International Users

Our apps may be downloaded globally, including in regions with special privacy laws (such as GDPR in the EU or CCPA in California). We minimize data collection and provide users control by allowing them to delete data by uninstalling the app.

7. Your Choices

  • You can manage app permissions (e.g., notifications, activity tracking) through your device settings.

  • You can delete all stored data at any time by uninstalling the app.

8. App-Specific Privacy Details

Wild Steps

  • Data collected: Step counts via your device’s built-in pedometer (Activity Recognition permission).

  • Usage: Step counts are used to drive the core game loop (unlocking animals, tracking progress).

  • Notifications: The app may send reminders or updates about progress.

  • Ads: The app uses Google AdMob for ads. AdMob may collect device identifiers and usage data to serve ads.

  • Storage: Step data and progress are stored locally on your device.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

10. Contact Us

If you have questions about this Privacy Policy or any of our apps, contact us:

📧 admin@eastlumenz.com